The Innovator's Solution

A great follow-on to The Innovator’s Dilemma, the author, Clayton Christensen, explores how the lessons from the first book can be used to create strategies that make starting a growth business practical and reliably successful. The authors form compelling arguments grounded in real world examples, despite, by their own admission, the lack of companies that have been able to reliably execute in the manner laid out in the book (though, at the risk of looking foolish in the near future, I think one could argue that Apple’s success in the last 10 years has been a direct result of their ability to create and recreate growth businesses). The authors’ argument that disruptive products and services compete best against non-consumption, resonated particularly well with my view of the world.