The Times Announces Digital Subscription Plan

Beginning March 28, visitors to will be able to read 20 articles a month without paying, a limit that company executives said was intended to draw in subscription revenue from the most loyal readers while not driving away the casual visitors who make up the vast majority of the site’s traffic.

I’m pretty sure they have this backwards. Punishing loyal customers doesn’t sound like the path to success. And the ridiculous distinction between “web” and “tablet” subscriptions shows that the Times still can’t break out of the old media mindset.